PRESS

“I AM ALI” FESTIVAL CELEBRATING LEGACY OF “THE GREATEST”

To Debut in Muhammad Ali’s Hometown in 2017

Six Week Festival Will Run from June 3-July 15

LOUISVILLE, Kentucky (January 25, 2017) —The previously announced “I Am Ali” festival, celebrating the legacy of native son and global humanitarian Muhammad Ali in his hometown of Louisville, has expanded from an original ten days to six weeks, due to community interest in the event. The Muhammad Ali Center and its key partners– The Louisville Convention and Visitors Bureau, City of Louisville, Kentucky Exposition Center, Ohiobasketball.com, the Louisville Bats, and other community ambassadors—are pleased to announce that the communitywide festival will be bookended by two major events:  a Muhammad Ali Appreciation Night at Slugger Field and two premier girls’ basketball tournament events at the Kentucky Exposition Center.

The “I Am Ali” festival will open on the one-year anniversary of Ali’s passing, June 3^rd and will highlight Ali’s “Six Core Principles”—Confidence, Conviction, Dedication, Respect, Giving, and Spirituality– with six weeks of programming and community events, tied to each one of these principles. The “I Am Ali” Festival will culminate on July 15^th.

Greg Galiette, Senior Vice President at the Louisville Bats, said he and the team are thrilled to start off the festival at Louisville Slugger Field. “The Louisville Bats Organization is honored to be part of this wonderful series of community events which, on June 3^rd will kick off the first of six weeks focusing on spreading Muhammad Ali’s six core principles in our community. We the Louisville Bats franchise were very appreciative of the support that Muhammad had provided to his home town baseball team over the years… often visiting us both at old Cardinal Stadium when we were the Louisville Redbirds and then at Louisville Slugger Field our current home as the Louisville Bats. And on Saturday Night June 3^rd I am sure that our players will also be honored to wear the one of kind Louisville Bats / Muhammad Ali-themed Jerseys that we have designed when we pay tribute to the Champ on Muhammad Ali Night”.

The inspiration for the festival was the quickly-arranged “I Am Ali” celebration that was held at the Kentucky Center in June of 2016 during the week of Ali’s death and memorial, attracting 15,000 young people.

“The 2017 festival will build upon that success – and become an annual event for Louisville as we show the world and young people how to be like Ali,” Mayor Greg Fischer said.

The last ten days of “I Am Ali” will incorporate two girls’ basketball tournament events—the Run 4 Roses Basketball Classic and Battle in the Boro– to take place at the Kentucky Exposition Center-bringing in to the city approximately 15,000-plus female athletes, along with their families.  The Festival, which will elevate gender equality in the sports arena and provide ‘value added’ programming and activities around the city, will deliver a unique experience that connects with Muhammad Ali’s great legacy as a global citizen, athlete, and humanitarian.  The “I am Ali Festival” was created in conjunction with Tucker Neale, Executive Director of ohiobasketball.com and owner of TSN Camps & Clinics.

Jason Rittenberry, President and CEO of the Kentucky State Fair Board, spoke about the significance of the basketball tournaments and associated entertainment aspects of the Festival. “It’s fitting that two ceremonies of the ‘I Am Ali’ Festival will take place in Freedom Hall, the site of Muhammad Ali’s first professional fight. During the celebration, the Kentucky Exposition Center is proud to host two premier girls’ basketball tournaments, providing a unique opportunity to share Ali’s legacy as an athlete and humanitarian with more than 17,000 young people and their supporters.”

Many of the ‘Six Core Principle’ events will take place at the Muhammad Ali Center.  This $80 million museum and international cultural center located in Ali’s hometown has honored his life and legacy for over a decade. As more local attractions and organizations offer programming and special Ali-related offerings during the six weeks, they will be added to curated web content atwww.gotolouisville.com/ali.

Ali, originally known as Cassius Clay, was born in Louisville on January 17, 1942.  It was here where he honed his ability as a boxer, and it was here where he returned to after winning Gold in the 1960 Rome Olympics.  Ali returned to his hometown often after capturing the title of Heavyweight Champion of the World and was actively involved with the vision and direction of the Muhammad Ali Center.

“The ‘I Am Ali’ Festival will expand upon the renewed interest that people have in learning more about Ali’s legacy and becoming part of something bigger than oneself,” said Donald Lassere, President and CEO of the Muhammad Ali Center.”

Having lived most of his young life in Louisville, the city is full of “landmarks” that are the backdrops of the events and experiences that molded Ali into the man who was both loved and respected throughout the world as a legendary sports figure and humanitarian, as well as a man of true principles. A self-guided tour brochure helps fans trace some of Ali’s “Footsteps of Greatness.” A local tour company also offers visitors an opportunity to experience many of the stops that have historic relevance to Ali’s life. 

Said Karen Williams, President and CEO of the Louisville Convention & Visitors Bureau, “People are still coming to Louisville from around the globe to pay their respects and celebrate the legacy of ‘The Greatest.’  This event will offer a perfect time to visit Louisville for an expanded Ali experience from many participating attractions.”

For more information about how to participate in the tournament, go towww.ohiobasketball.com. For resources on planning a trip to Louisville, visitwww.gotolouisville.com.

PRESS

“I AM ALI” FESTIVAL CELEBRATING LEGACY OF “THE GREATEST”

To Debut in Muhammad Ali’s Hometown in 2017

LOUISVILLE, Kentucky (October 13, 2016) — Louisville will host a 10-day festival in 2017 celebrating the legacy of native son and global humanitarian Muhammad Ali.

The “I Am Ali” festival July 5-15^th will include local arts and cultural groups, performances and events – along with two premier girls’ basketball tournament events that will bring 10,000 girls to Louisville.

The inaugural “I Am Ali” festival was held at the Kentucky Center this past summer during the week of Ali’s death and memorial, attracting 15,000 young people.

“The 2017 festival will build upon that success – and become an annual event for Louisville as we show the world and young people how to be like Ali,” Mayor Greg Fischer said.

In correlation with two premier girls’ basketball tournament events—the Run 4 Roses Basketball Classic and Battle in the Boro– taking place at the Kentucky Expo Center, the “I Am Ali” Festival will offer a conglomerate of programming, films, events, entertainment, and other activities around the city that connect with and reinforce Muhammad Ali’s great legacy as a global citizen, athlete, and humanitarian.  This one-of-a-kind Festival was created in conjunction with Tucker Neale, Executive Director of ohiobasketball.com and owner of TSN Camps & Clinics.

“The women’s basketball world will descend upon Louisville during the ‘I Am Ali’ Festival,” said Mr. Neale. “10,000 participants will be able to walk in the footsteps of the Greatest of All Time and to take part in unique activities centered around Ali’s 6 principles of success. Allowing the next generation of female leaders to feel and touch ‘The Aura of Ali’ will make each participant a more well-rounded citizen and an agent of change.  We are honored to be part of such collaboration and to show the power of change dynamics through these young ladies and their families.”

The tournaments are for girls ages 13 to 17, 8^th through 11^th grades, who will play an integral part in the ‘I Am Ali’ Festival.’ These athletes, representing 50 states and three countries, who—along with their families—will bring upwards of 20,000 attendees. Through the Festival activities, the girls will be provided an unparalleled experience and the tools to make a difference within their own communities.

“These basketball tournaments are well suited to unite with the “I Am Ali Festival” to elevate gender equality in the sports arena.  We welcome these young women, their families and coaches to the city and to the Kentucky Exposition Center to be a part of the Muhammad Ali experience,” said Anthony Leachman, interim CEO of the Kentucky State Fair Board.

Taking place at the Muhammad Ali Center, the Kentucky Exposition Center, and other sites soon to be announced, The “I Am Ali” Festival will also incorporate Mayor Fischer’s Compassionate Louisville initiative.

“The Ali Festival will expand upon the renewed interest that people have in learning more about Ali’s legacy and becoming part of something bigger than oneself,” said Donald Lassere, President and CEO of the Muhammad Ali Center.  “Specifically, being able to kick off this Festival with female athletes reinforces one of the Ali Center’s educational focus areas:  gender equality.  Lonnie Ali has said that “There is Ali in All of Us,” and this festival is a way to demonstrate that.”

The majority of the events will take place at the Muhammad Ali Center.  This $80 million museum and international cultural center located in Ali’s hometown has honored his life and legacy for over a decade.  Both Ali and his wife Lonnie were instrumental in the design and building of the Center, and have stayed intimately involved since its opening in 2005.   Since Ali’s passing, the urgency and demand for innovative ways for young people to embrace Muhammad’s legacy and to learn more about his six core principles has never been greater.

During the week of Ali’s death, the City of Louisville came together like never before. Residents lined the city streets for miles on the day of Ali’s funeral to catch a glimpse of the procession and to pay their last respects in a personal way—and throngs of international visitors were introduced to the city’s signature hospitality. Visitation spiked dramatically at the Muhammad Ali Center, the Muhammad Ali Childhood Home Museum, and Cave Hill Cemetery, where Ali was laid to rest.

Said Karen Williams, President and CEO of the Louisville Convention & Visitors Bureau, “People are still coming to Louisville from around the globe to pay their respects and celebrate the legacy of “The Greatest”.  This event will offer a perfect time to visit Louisville for an expanded Ali experience from many participating attractions.”

“Muhammad Ali was a global icon but he had only one hometown,” said Mayor Greg Fischer, “and that hometown of Louisville is honored to carry on his legacy for years to come with the ‘I Am Ali’ celebration each July.”

Ali, originally known as Cassius Clay, was born in Louisville on January 17, 1942.  It was here he honed his ability as a boxer, and it was here he returned to after winning Gold in the 1960 Rome Olympics.  He returned often after capturing the title of Heavyweight Champion of the World and was actively involved with the vision and direction of the Muhammad Ali Center.

Having lived most of his young life in Louisville, the city is full of “landmarks” that are the  backdrops of the events and experiences that molded Ali into the man who was both loved and respected throughout the world as a legendary sports figure and humanitarian, as well as a man of true principles. A self-guided tour brochure helps fans trace some of Ali’s “Footsteps of Greatness.” A local tour company also offers visitors an opportunity to experience many of the stops that have historic relevance to Ali’s life.

For more information about how to participate in the tournament, go to www.ohiobasketball.com. For resources on planning a trip to Louisville, visit www.gotolouisville.com.

Contacts:
Stacey Yates
Louisville Convention & Visitors Bureau
(502) 560-1462
syates@gotolouisville.com

Amanda Storment
Kentucky State Fair Board/Kentucky Exposition Center
(502) 367-5102
AStorment@ksfb.ky.gov